Offer revenue is the sum of redeemed offers at their advertised price, excluding extra purchases, tax and tips. It is not profit or proven additional revenue. One redemption can cover a two-drink offer; it does not mean one new customer.

Media / redemption divides total ad spend by all offer redemptions, including unpaid channels. It is a blended media-cost indicator, not customer acquisition cost. Product costs, staff time and subscription fees are excluded.

Click-through rate = link clicks ÷ digital impressions. The total uses combined counts, not an average of campaign rates. Reach is shown per campaign only; people may overlap across channels and campaigns. Chalkboard views are not counted, and redemptions are not assumed to come from link clicks.

All figures are invented for this demo. There is no connected ad report, till or attribution source behind them.

23 Oct · After work · Completed demoClock off. Cocktails on.Chalkboard · Local ad$288 offer revenue18 redemptions · $25 mediaWorth repeating

Campaign KPIs · simulated

Offer revenue: $288
Offers redeemed: 18
Media spend: $25
Media / redemption: $1.39
Digital reach: 940
Digital impressions: 1,340
Link clicks: 67
Click-through rate: 5.0%

Revenue = 18 offers × $16. Media / redemption includes paid and unpaid channels. Digital metrics exclude the chalkboard.

The message

Laptop shut. First round sorted. Two cocktails for $16, 5–7 pm at Penn & Pour. Bring your favourite colleague. Or leave them at work.

Offer: Pre-show happy hour · $16 for two
When: 23 Oct 2026 · 5–7 pmAmerica/New_York
Channels: Chalkboard · Local ad
Simulated media spend: $25

21 Oct · Weather moment · Completed demoRain check? Beer flight.Chalkboard · Google Business$162 offer revenue9 redemptions · $0 mediaPromising

Campaign KPIs · simulated

Offer revenue: $162
Offers redeemed: 9
Media spend: $0
Media / redemption: $0.00
Digital reach: 180
Digital impressions: 240
Link clicks: 14
Click-through rate: 5.8%

Revenue = 9 offers × $18. Media / redemption includes paid and unpaid channels. Digital metrics exclude the chalkboard.

The message

Forecast: four good beers, zero umbrellas. Duck into Penn & Pour for a $18 craft beer flight. Brooklyn and Queens, all on one tray. Tonight, 5–8 pm.

Offer: Craft beer flight · $18
When: 21 Oct 2026 · 5–8 pmAmerica/New_York
Channels: Chalkboard · Google Business
Simulated media spend: $0

18 Oct · Quiet hours · Completed demoA slower kind of Sunday.Google Business · Local ad$91 offer revenue7 redemptions · $18 mediaPromising

Campaign KPIs · simulated

Offer revenue: $91
Offers redeemed: 7
Media spend: $18
Media / redemption: $2.57
Digital reach: 620
Digital impressions: 930
Link clicks: 31
Click-through rate: 3.3%

Revenue = 7 offers × $13. Media / redemption includes paid and unpaid channels. Digital metrics exclude the chalkboard.

The message

No big plans required. Natural wine, $13 a glass. Orange or pét-nat? We’ll help you choose. Sunday, 4–7 pm at Penn & Pour.

Offer: Natural wine by the glass · $13
When: 18 Oct 2026 · 4–7 pmAmerica/New_York
Channels: Google Business · Local ad
Simulated media spend: $18

16 Oct · Late-night appetite · Completed demoOne last stop. Something hot.Chalkboard · Local ad$42 offer revenue3 redemptions · $30 mediaNeeds a rethink

Campaign KPIs · simulated

Offer revenue: $42
Offers redeemed: 3
Media spend: $30
Media / redemption: $10.00
Digital reach: 1,120
Digital impressions: 1,600
Link clicks: 18
Click-through rate: 1.1%

Revenue = 3 offers × $14. Media / redemption includes paid and unpaid channels. Digital metrics exclude the chalkboard.

The message

Still out? Kitchen’s still on. Smash burger and fries, $14. Penn & Pour, 10 pm until 1 am. The night can wait five more minutes.

Offer: After-show late plate · $14
When: 16 Oct 2026 · 10 pm–1 amAmerica/New_York
Channels: Chalkboard · Local ad
Simulated media spend: $30

12 Oct · From a menu photo · Completed demoFresh on the board.Chalkboard · Google Business$216 offer revenue12 redemptions · $0 mediaWorth repeating

Campaign KPIs · simulated

Offer revenue: $216
Offers redeemed: 12
Media spend: $0
Media / redemption: $0.00
Digital reach: 250
Digital impressions: 360
Link clicks: 22
Click-through rate: 6.1%

Revenue = 12 offers × $18. Media / redemption includes paid and unpaid channels. Digital metrics exclude the chalkboard.

The message

New board. Same good company. Four local pours from Brooklyn and Queens. One $18 flight. Come find your new favourite, 5–8 pm at Penn & Pour.

Offer: Craft beer flight · $18
When: 12 Oct 2026 · 5–8 pmAmerica/New_York
Channels: Chalkboard · Google Business
Simulated media spend: $0

9 Oct · Neighbourhood regulars · Completed demoFour pours. Your Friday.Chalkboard · Local ad$270 offer revenue15 redemptions · $22 mediaWorth repeating

Campaign KPIs · simulated

Offer revenue: $270
Offers redeemed: 15
Media spend: $22
Media / redemption: $1.47
Digital reach: 840
Digital impressions: 1,180
Link clicks: 53
Click-through rate: 4.5%

Revenue = 15 offers × $18. Media / redemption includes paid and unpaid channels. Digital metrics exclude the chalkboard.

The message

You’ve done enough deciding this week. Four local beers. One $18 flight. Friday, 5–8 pm. We’ll save the good company for you.

Offer: Craft beer flight · $18
When: 9 Oct 2026 · 5–8 pmAmerica/New_York
Channels: Chalkboard · Local ad
Simulated media spend: $22

Earlier versions · 30 records

Previous takes on the same occasions and records from before the place DNA flow. Kept for reference, not new recommendations.